- The campaign to stop the gender stereotyping began after [a] Twitter user...noticed Science Museum toys being labelled for boys and toy tea sets for girls in a Boots store.
- Under a sign saying 'boys' toys' were kits from the Science Museum involving magnets, rockets and clocks. On the next shelf, under the sign 'girls' toys' were mini tea-sets and doll-making kits.
- He took a photograph and put it on Twitter, saying 'Not impressed'.
- The campaign was taken up by Twitter account @LetToysBeToys, and within hours, the Science Museum had joined the campaign too.
- They tweeted: 'We would love for @Bootsofficial to sell our products to girls as well as boys but they need you to tell them'.
Very interesting. Read more here.
